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Over the last 70 years, value stocks clocked a 13.4% average annual return, vs. 10.2% for growth stocks, according to Ibbotson Associates.

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Jim Polk doesn't label every stock in his portfolio, but he finds it's important to consider how the companies fit into an overall framework. Polk, co-manager with Edward T. Shadek Jr. of the Putnam Mid Cap Value Fund  (PMVAX) , said he tries to keep a broad perspective on value investing for a portfolio that includes contrarian plays along with more traditional value opportunities.

So you want to be a short-seller (or an activist). Here are some lessons gleaned from Pershing Square Capital founder William Ackman at WSJ's Deals & Deal Makers conference Wednesday.

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